A few of the authors in my American Christian Fiction Writers North East Zone Group have been kicking around topics such as taglines and platform. This made me think of personal branding. In today’s world, is an author a brand? I think, yes!
Writers might argue (and so might some readers) that the story is alive. It’s the book that need the following. However, it’s the author who has the real heartbeat. And heartbeat is important. It’s the human factor that attracts in marketing. You can’t just throw a book at someone. You have to engage them.
When I interview writers on my blog, I often ask them to send a “personal” photo that’s related to one of the answers in the interview. This would be a photo other than their book cover and their head shot. And I try to ask at least one interview question about their lives in general that would lend itself to providing that photo. Quite often the interview answers come back to me without that personal photo. It’s my contention that authors become much more interesting if they allow readers a peek into their lives. Almost everything in our lives contributes to our writing, so there has to be a myriad of small things we can share with readers that don’t fall into the “too much info” category.
- Literature that reads like pulp fiction
- I like my bad guys really, really bad; and my good guys smarter and better
I think authors need at least one. The tag line should be at the top of their web page and blog. They should mention it frequently in marketing.
Writing is personal and the author’s image online should also be personal, without becoming too intimate. Authors shouldn’t cross that too much information line. There’s something amazing about being able to master language and write 80K, 90K or 120K words and have those words come out in the form of an exciting novel. Authors are not no-talent reality show personalities. So, while in marketing, we want to come across as totally human, we must do that without disclosing the most private parts of our lives to the public.