‘Big Data’ Got It Wrong ~ epic fail

big-data

 

One of the things I love about America is the individualism of its people. I love quirky people with unique personalities who can’t be quantified and parceled into neat little marketing groups. I guess that’s why I’m not fond of focus groups. So, I wasn’t at all unhappy when ‘big data’ got it wrong about the 2016 election.

The fact that all the analysts couldn’t slice and dice and pigeon-hole the American people thrilled me, gave me hope for the future. I’m not speaking politically in terms of Republican or Democrat. I’m saying they couldn’t predict the behavior of the American electorate and I like that.

Of course I’m sure the analysts and marketeers are having break downs. They’ve made lots of money off of the American people and can well afford the price of their psychiatrists. So, I don’t feel too badly for them. They’re freaking out because they are now doubting their ability to accurately segment the American populace into groups they can sell more stuff to. That’s a good thing, IMO. And I’m not against selling. I’m not even against data. We just rely on it much too much. Especially in our intelligence agencies. We need to get operatives on the ground, but that’s another topic.

This is about what I’m for. I’m for the type individualism in America that has bread excellence. I’m for the American entrepreneurial spirit, creative genius, the can do attitude that has always been part of our nation. I’m for the get-up-and go that has been demonstrated in the American story. I’m for the colorful differences between the many groups in America (the races, religions, ethnicities…all of them, don’t leave out the ones that don’t appear to be PC). I love the pride and the quirks of regional America. I want to celebrate these attributes which are found in a people with spirit and a greater reliance on individualism.

Work at everything you do with all your heart. Work as if you were working for the Lord, not for human masters. ~ Colossians 3:23 [NIRV]

I can do all things through Christ which strengtheneth me. ~ Philippians 4:13 [KJV]

Personal Branding ~ A Must For Authors

Nike, Boca Raton

 

A few of the authors in my American Christian Fiction Writers North East Zone Group have been kicking around topics such as taglines and platform. This made me think of personal branding. In today’s world, is an author a brand? I think, yes!

 

 

Moi 2In the marketplace, it’s human beings who call to us and the heartbeat of social media is human beings. Like it or not, your readers are also your fans.  The author must have a loyal following.

Writers might argue (and so might some readers) that the story is alive. It’s the book that need the following. However, it’s the author who has the real heartbeat. And heartbeat is important. It’s the human factor that attracts in marketing. You can’t just throw a book at someone. You have to engage them.

 

 

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When I interview writers on my blog, I often ask them to send a “personal” photo that’s related to one of the answers in the interview. This would be a photo other than their book cover and their head shot. And I try to ask at least one interview question about their lives in general that would lend itself to providing that photo. Quite often the interview answers come back to me without that personal photo. It’s my contention that authors become much more interesting if they allow readers a peek into their lives. Almost everything in our lives contributes to our writing, so there has to be a myriad of small things we can share with readers that don’t fall into the “too much info” category.

 

Harmful Intent 2Taglines are important. I’ve got two of them.

  • Literature that reads like pulp fiction
  • I like my bad guys really, really bad; and my good guys smarter and better

I think authors need at least one. The tag line should be at the top of their web page and blog. They should mention it frequently in marketing.

 

 

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I often include photos of myself with animals because I love critters and because they’re featured in several of my whodunits.

Writing is personal and the author’s image online should also be personal, without becoming too intimate. Authors shouldn’t cross that too much information line. There’s something amazing about being able to master language and write 80K, 90K or 120K words and have those words come out in the form of an exciting novel. Authors are not no-talent reality show personalities.  So, while in marketing, we want to come across as totally human, we must do that without disclosing the most private parts of our lives to the public.